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Lunchtime Links - 'Mobilegeddon', House of Fraser Smashes Online Sales &...
Topic: Digital MarketingTags: digital marketingretailecommercemcommercemobilesocial marketingyoutubevideogooglemarketingHaven’t had time to browse your favorite blogs or catch up on the latest digital...
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The Future of Mobile is Contextualization
Topic: ContextualizationTags: contextualizationpersonalizationmobileA new app from Yahoo is trying to contextualize our mobile phones. Aviate is a new home screen for Android phones that over time...
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Quickfire Tips on Getting Data Capture Right in the Era of the Mobile Consumer
Topic: Data ManagementTags: big dataconsumer datadatatipsmarketingdigitalmobileMarketing communication, in particular brand communications that are designed to help capture customer data, has become...
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The Increased Influence of Mobile Technology on Marketing
Topic: MobileTags: mobiletechnologydigitalmarketingCustomers are engaging with brands across an increasing number of touch points—websites, social media, in-store, mobile and tablets. At each base,...
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Why Segmentation is the Key to a Successful Modern Mobile Marketing Campaign
Topic: Segmentation & TargetingTags: mobilemarketingdigitalsegmentationdataSegmenting your customer database is fundamental to developing successful marketing campaigns. The days of mass marketing...
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Five Ways to Master CRM Success with Personalization
Topic: PersonalizationTags: crmpersonalizationsegmentationdigitalmobileconsumersOrganisations have understood the value of personalization for some time, with many companies adopting simple concepts,...
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Marketers' Biggest Challenges
Topic: marketing challengesTags: marketingdatacontextualizationmobileSmartFocus and Econsultancy reveal the results and insights from their ‘Marketing Pain Points and How to Overcome Them’ report in...
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10 Reasons why you need to watch the mobile resolutions webinar today
In 2015, SmartFocus and Forrester Research, Inc. held a webinar on contextualization, focusing on the importance of having a contextual marketing strategy across all industries. Following our most...
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The Most Awesome Tweets from #MWC16
Out of the thousands of social posts sent during Mobile World Congress 2016, we've selected what we think are the most AWESOME tweets. Enjoy! #MWC16 Where dead brands are reborn! Also spotted Nokia!...
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Email and mobile – tackling consumer apathy
In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails almost anytime and anywhere, marketers have the opportunity to...
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